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Want Super Affiliates to Place Your Link on Homepage? Bad Goal
9 out of 10 prospective affiliate management clients with whom I speak see super affiliate recruitment as one of the principle objectives for their affiliate manager(s). Furthermore, over 50% of them...
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Affiliates, Guinea Pigs and Conversion Rate Optimization
“Build it and they will come” has been a wrong approach to website promotion and online marketing in general, and way wrong of an approach to affiliate program management in particular. Three years ago...
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10 Tips to Increase Your Affiliate Traffic’s Conversion Rate
The day before yesterday I spoke at Affiliate Summit East 2013 (ASE13) in Philadelphia. The title of my presentation was “Affiliate Program Performance – a Shared Responsibility.” Why “shared”? Because...
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